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What is pollination?

Pollination occurs when pollen is moved within flowers or carried from flower to flower by pollinating animals or by the wind. The transfer of pollen between flowers of the same species leads to fertilisation, and successful seed and fruit production for plants.  Pollination ensures that the plant will produce full-bodied fruit and viable seeds. For crop producers, this means good yields of high quality produce, for consumers, it means the availability of a range of fruit and vegetables at an affordable price, and for the wider environment, it means a healthy ecosystem.